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Art Director

CHARLES-ELIE

Concept / AI / DESIGN & CrAFT

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Advertising             Creative Concepts             Art Director

CHARLES-ELIE

A Creative Director based in Norfolk, VA.

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Long story

Hi there. I'm a European Art Director based in Virginia, US, with 15+ years of experience at agencies like BBDO, Publicis, Leo Burnett, and Havas. Full-service creative, equally comfortable developing concepts and bringing them to life across film, digital, social, print, and activations, with AI fully embedded in how I think, explore, and shape ideas. Available solo or as part of a team, for full-time or freelance roles in the US (green card holder), or anywhere else, just a video call away.

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Mercedes • Belgian National Lottery • Volvo • Conair • Knorr • Bolero (Investment app) • Franklin Templeton • KU Leuven (University) • Orange (telcom) • Belfius (bank) • BNP Paribas (bank) •Jeep • Engie (energy provider) • Fiat • SNCB (Belgian Train) • TotalEnergies • Lidl • Baloise (insurance) • Toyota • AXA (insurance) • Cocio • and many more •

The ChatGPT Billboard

A billboard that went viral at the early age of ChatGPT.

The Band-Aid Portrait

A campaign built around a world-record portrait of a world champion, crafted from 33,246 hand-placed band-aids, each symbolising the pain and perseverance behind greatness.

Jörd Oat Drink

Product launch of an oat drink in Denmark, the UK and Sweden. Warning: lots of Nordic vibes inside.

The Volvo Tailor-Made Safety Jacket

In Europe, every car must carry a safety jacket on board. The problem is, they usually look terrible. So we created one that reflects the refined luxury of the Volvo S90.

Cocio Salted Caramel

Social media campaign for Cocio Salted Caramel, a special edition of Denmark’s iconic chocolate drink.

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The non-invitation

How do you make 100 people extremely grateful NOT to be invited to your wedding? You give them something better than an open bar: a 96-page book.

Ca$h Lottery game

A fun campaign for a lottery game, featuring some AI-generated social media assets.

Most Incredible Answers

How to make the FAQ of a telecom provider fun to watch and viral? Ask the hey!

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Knorr Back Label

A product launch for a fresh new soup where the front label wasn’t shown, because the only thing that truly mattered was its list of ingredients.

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From LGBT-Free Zones With Love

In 2019, several local governments in Poland declared themselves 'free of LGBT ideology.' This photo project aims to raise awareness and protest, in the most silent, yet powerful way.

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Hand embroideries

My embroidery skills probably won’t be directly useful to you, but considering that most of my recent pieces took over 150 hours to complete, they do say a lot about my dedication to craft and attention to detail.

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One last thing before you leave: AI.

You’ve probably seen enough AI posts on LinkedIn already today... But here’s how I actually use it in my creative workflow.

Wow, you really scrolled all the way down!

You must like the work.
Let’s make something together.

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